Why managed email marketing works?
Updated: May 20, 2019
Email marketing is a convenient and cost-efficient way to reach out to customers and potential leads alike. It’s a highly valuable tool that allows businesses to create targeted and personalised messages, build meaningful relationships with customers as well as improve response rates to direct marketing campaigns. Many businesses, however, lack the staff, time, resources, or expertise to handle the full extent of their email marketing needs. With managed email marketing, you’ll have a dedicated team that works with you to create an email marketing strategy that best suits your business's needs.
Here are additional benefits to having managed email marketing for your business:
List Management Your email list is one of your most valuable resources. As your email list grows bigger, it gets harder to manage as each subscriber has their own interests or needs. A managed email marketing service can provide the tools you need to group your subscribers by interest or preference. Through list segmentation and targeting, you'll be able to send messages to the right audience — helping you to score higher conversion rates.
Content Creation Email campaigns need to speak to your audience through rich, interesting content that encourages them to visit your site and purchase your products and services. Through a managed email marketing plan, you’ll be able to send professionally designed emails with relevant content to clients and prospects. Good content is what separates the emails readers engage with from the ones they delete without even opening.
Custom Design Creating effective email campaigns can be overwhelming and time-consuming, distracting you from your core business. With a managed service, you can save hours of writing, designing, testing, and scheduling as a design team is in place to create custom email designs that resonate with your target audience while keeping your business's brand in mind.
Real-Time Reporting It's crucial to know whether your email campaigns are effective or not. Through a managed service, your email marketing team will help track your email marketing results in real time, enabling you to see who's opening, clicking, and sharing your emails so you can be able to plan your next steps accordingly. This improves your email marketing strategy and helps create more effective campaigns, generating positive results for your business.
GDPR Compliance When it comes to marketing under GDPR, ensure you collect freely given, specific, informed, and unambiguous consent. To help accomplish your email marketing objectives while being compliant to this regulation, map your data capture, audit your existing database, scrutinize your data vendors, disclose your personal data handling practices, and make subscribing easy among other things. A managed email marketing service can help you go through these steps, ensuring your business stays compliant.
Landing Pages Whenever you send an email, you want your subscribers to take action either by signing up for your newsletter, shopping on your site, or downloading your latest white paper. Managed email marketing can help create a successful landing page for your email marketing efforts, allowing you to bring recipients to your website — and showcase your products/services. Using such a streamlined approach makes it easy for the subscriber to take action.
For companies that wish to take the work out of email marketing and require some level of dedicated support, managed email marketing is the way to go. It’s the best way to create an effective email campaign that delivers tangible results.